IMPACT &
PURPOSE-DRIVEN BRAND MARKETING
Capitalizing on the use of intellectual property, marketing strategies & techniques to promote territories, economic sectors & development goals
Tea processing plant in Vietnam
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SUPPORTING YOUR PROJECTS
The goal of our firm is to support game-changing clients navigate the complex landscape of cross-cultural communication and marketing in order to achieve their business and sustainability goals more effectively.
We implement actionable methodologies to bring together the best out of research, collaboration and design thinking processes to accomplish value-adding results. In each project, clients, stakeholders and beneficiaries are our creative partners.
If you have complex interventions in emerging and developing economies, or are looking for behavioral change & impact, we can assist you.
A range of specialties at your service:
IMPACT BRANDING
By linking a brand's value to benefiting society and/or the environment, impact branding can help companies and organizations connect with socially conscious consumers and increase their value through branding tools that promote social commitment and consumer behavior.
Emphasizes the brand's social, environmental, or ethical impact on society and can help differentiate a company from its competitors, build brand loyalty, and attract customers who seek out brands that align with their personal values and beliefs.
PURPOSE
driven MARkeTING
All value chain players are potentially agents of change. Development marketing aims to create a sustainable and inclusive development ecosystem by involving all stakeholders in the value chain. We place citizens, consumers and traders at the center, influencing their choices to foster economic development.
DEVELOPMENT MARkeTING
From the farmer and the worker to business partners and consumers, upstream and downstream, B2B and B2C, we cover the value chain spectrum with collective synergies and solutions that are tailored to add value to governments, NGOs, associations, businesses, and communities, among others.
VALUE
CHAIN /SECTORIAL
PROMOTION
Brands associated with a specific geographic location like country brands, destination brands, export brands and cultural brands. Territorial brands can help create a sense of identity and pride for people who live in or come from a particular area. On the promotional side, they are used to differentiate products and services from competitors by emphasizing the unique characteristics of a specific region.
TERRITORIAL BRANDS
ABOUT NATIONMARK
CONSULTANTS
From strategy to implementation, a firm created to use marketing principles to increase awareness, generate interest, and create demand for development organizations, products or services.
We support capitalizing competitive advantages and increasing business value through the formulation and implementation of strategies that involve origin, SDGs, fair trade practices and intellectual property in order to promote territories, communities, trade and economic development projects.
Women´s almond cooperative in Morocco
EXPORT PROMOTION INTO
EU MARKETS
MOROCCAN ALMONDS& WALNUTS
CIUDAD PEDRO DE ALVARADO
COORDILLERAS COFFEE EL SALVADOR
MUCHO MEJOR ECUADOR
ECUADOR AMA LA VIDA
DO QUINOA ALTIPLANO SUR BOLIVIA
CONSCIOUS FOODS BOLIVIA
INMERSIÓN GUAJIRA
ORINOCO GREEN BEEF
GANADO DE ALTURA
GAIA AMAZONAS
CAFÉ SENDERO Y SOMBRA
TROPICAL FLOWERS & FOLIAGE
EXPORT MARKETING PROGRAM PERU
JORDANIAN OLIVE OIL
NEPAL HERBS
FOODS OF VIETNAM
SRP (SUSTAINABLE RICE PLATFORM)
INDONESIAN NATURALS
OUR PROJECTS
INTERACT LOCALLY
IMPACT GLOBALLY
meet the team
CRISTOBAL CABO CAHN-SPEYER
Research Director
Business Anthropologist Master in Design Thinking
PHD candidate in Communication & New Technologies
Universidad de los Andes
U. Europea Madrid
Hasso Plattner Institute
LEÓN
TRUJILLO
Managing Director
Lawyer
Territorial Marketing & Development Specialist
Landscape Approach
Universidad de los Andes
Universidad Externado
Columbia University
Wageningen University
JENNIFER
GONZÁLEZ
Project Manager
MarComms Consultant
Economist
MSc in International Development
U. Sto. Tomás
Amsterdam University
JOP
BLOM
Sustainability Director
Social Entrepreneur
Msc Law and Economics
Utrecht University
GUSTAVO
ROJAS
BRIGNONE
Creative Director
Graphic Designer
Inst. Diseño Caracas
U. Monteávila
28+
projects
AND COUNTING
32
NUMBER OF
countries OUR TEAM MEMBERS have worked in
22
NUMBER OF different
sectors &
value chains
supported
100+
Accumulated years of TEAM
experience
OUR CLIENTS & BENEFICIARIES
PORTFOLIO
We are specialized in carefully defining and communicating the brand's unique value proposition, understanding the target audience and their needs, and aligning all aspects of the business - from marketing and messaging to product development and customer service - around the brand's core values and goals.
To see some of our selected work please navigate the gallery horizontally.
