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Design the new Business. Industrial Designer, project manager and consultant for over 12 years in service design, design thinking methodologies, brand and business strategy, brand implementation, business models and innovation culture.

Juan David is an Industrial Designer from Universidad de los Andes (Colombia) and Master in Strategic Design from Delft University of Technology (Netherlands). He co-directed Design the New Business Documentary. 

I think (different), therefore I am. Business anthropologist and communication design strategist. Research expert always striving to find new ways for innovating through different lenses framed by ethnographies, social sciences, design and other disciplines.


Cristobal is an Anthropologist from the Universidad de los Andes (Colombia) with advanced graduate studies at the Hasso Plattner Institute School (Germany) and a Phd candidate at the Universidad Europea de Madrid (Spain).


Research Director

Ideas to the field. Lawyer, territorial marketeer and designer. Results oriented brand builder on the look-out for challenging projects that take creativity and communications to new levels in order to increase business and/or territorial value.

Leon holds a degree in Law from Universidad de los Andes in Bogotá (Colombia) and is specialized in Territorial Marketing and Development in a joint graduate program between Universidad Externado (Colombia) and Columbia University (NY, USA). He co-authored the book Marca Pais: Experiencias en America y la realidad en Colombia.

Managing Director
A solid lineup
of consultants
at your service

Meet the team


An interdisciplinary approach to problem-solving and out-of-the-box thinking characterizes our working style.  

Collaboration with the client and stakeholders dynamizes our co-creation processes.

A network of allies brings multidimensional support to the projects.

Design Strategist
Creative Director

Design is a family matter. Rojas Brignone belongs to a Venezuelan dynasty of several generations of graphic and packaging designers and printers with an innate creativity to develop high-impact communication projects. He has over 10 years of experience developing brand identities and commercial communications solutions for territorial and corporate brands. 

Gustavo is a Graphic Designer from the Design Institute of Caracas (Venezuela) with advanced studies at the University Monteávila, the Venezuelan Federation of Advertising Agencies (FEVAP) and the Cambridge Consulting Group

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A resourceful
Network of
to create synergies

Meet our allies


A network of allies and partners brings multidimensional support to our projects.

Working in multicultural environments requires different mindsets and a clear focus to carry out and deliver results.

Interdisciplinary talent from different locations around the world enrich our conversation.

Ideas to the field and
field action to inspire 
talent and 

Noduz Studio.  Brand experience and graphic design studio. Based in Bogotá and Caracas.

Crunchy Frog.  Brand strategy and design agency covering a full range  communication and production services. Based in Hanoi.

Rainbow Collection. Positive impact creating consultancy, CSR and sustainability specialists. Based in Bogotá, Amsterdam and Dubai. 

In30.  Strategy and finance consultants incubating and accelerating SMEs & startups. Business catalysts and mentors supporting innovative enterprises. Based in Bogotá and Miami.

Lever Studio.  Human centered research and design consultancy. Adding value to business enterprises and brands through design-thinking methodologies and social sciences.  Based in Bogotá.

Cluster Development.

Economic development firm supporting public and private sector initiatives at local, regional and national levels. Based in Medellín and Barcelona.